In a world full of competing ideas, left vs. right, black vs. white, mainstream vs. sub-stream, it helps to have a Hater on your side. Someone that can help you cut through the spin, the phoniness and expose what’s real about the world around us, unequivocally and without pause. Hater magazine, established in 2004, was created to supply that very voice to a generation of youth, who’ve grown up without the inhibitions and segregations of the past. A generation of people who are open to new ideas and thoughts on what it means to be alive in the double 00’s and beyond.
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Demographics
61% Male Readers
39% Women Readers
Profile
Young and optimistic
Median age: 25
70% of readers are 20~35
Income:
Median HHI $45,000
$800 – 1000 discretionary income a month to spend entirely on themselves
Hater’s Readers are Influencers
84% like to know about music/deejays/releases before anyone else
67% like to know about fashion and style before anyone else
60 % like to know about new technology/gadgets before anyone else
78% like to know about art/design shows before anyone else
Hater’s Readers are Consumers
81% purchase clothing monthly
83% purchase music monthly
79% eat out at least once a week
77% go to a bar/club at least once a week
90% use the internet daily
95% owns a Mac or PC
Gaming & Lifestyle
Gamers come in all shapes and sizes, including Haters.
Currently the national median age of a video gamer is 29 years old.
• The average Hater reader has owned up to 5 varying video game consoles from early childhood.
• Hater readers enjoy genres from simulated sports, fighting, first person shooters, to karaoke.
• The average Hater reader will buy or rent 1 video game game per month.
• The average Hater reader loves to learn about new gadgets and titles before anyone else does.
• Hater Magazine itself is published by two life long video gamers who grew up playing “Contra” and now find “Rock Band” the best thing on the planet since the eraser met the pencil.
Audiophiles
Hater readers are audio junkies who have unique musical preferences. They love to learn about new local bands, producers, rappers before anyone else and will seek to view a live show at least once per week. Hater readers generally associate with varying sub genres and musical tastes across the landscape of music.
Hater readers enjoy but are not constrained to:
• Hiphop ( All genres including Southern Hiphop. This is Texas remember! )
• Indie Rock
• Punk
• Dub/Reggae
• Lo-Fi
• House/Broken Beat/Electronica
• Jazz/Avant Garde
Aspiring Artists
Many Hater readers have varying degrees of musical experience, whether being a bedroom DJ/Producer, playing in a garage band, or free styling with friends. The Hater reader is very musically inclined.
Marketing/Promotions
www.hatermag.com Hater’s online blog. An influential home for resident and guest writers that blog about cool interests, politics, music, art and videos to distract our readers from doing actual work.
Hater Events Hater magazine sponsors and hosts numerous themed parties, underground concerts and urban art shows.
Guerilla Marketing Hater is the only sounding board for the influencers and tastemakers of Houston. From sniping the city to canvassing a college campus, Hater has an army in and around Houston to execute marketing initiatives.
